Connecting international expats with William Russell insurance
The Challenge
As a leading provider of international health, life and income protection insurance, William Russell targets a global audience of expatriates and digital nomads.
With expert content for their blog and product pages, we helped increase their natural search presence globally, attracting new customers and making their website a go-to destination for expat news, views and ideas.
Becoming the go-to site for expats worldwide
We provide ongoing support for William Russell, helping to build their content marketing pipeline and SEO traffic with expert written content that appeals to their audience of expats worldwide.
1// Thought Leadership
With regular expert content to fuel their blog and product pages, we’ve helped to elevate William Russell to become a leading publisher of expat-related news and content, featuring everything from health advice to destination guides.
2// SEO support
We ensure that all our pages are SEO-optimised. This means not only targeting valuable keywords, but producing each page to the highest quality in line with Google’s EEAT guidelines, putting William Russell at the top of competitive search engine results pages.
3// Product positioning
We help to break down the complexities of international health, life and income protection insurance, producing landing pages and supporting content that helps interested buyers around the world explore their options in clear, concise and easy-to-understand language.
4// Content Strategy
We play a key role in the ongoing development of William Russell’s content strategy, providing ongoing research into the latest content marketing opportunities through keyword research, competitor analysis, content gap research and more.
What we've achieved
Working together for over two years, we’ve helped William Russell to become one of the world’s most recognisable providers of expatriate insurance. Here’s how we’ve done it:
26,000 new keywords
We’ve increased the size of William Russell’s keyword portfolio by more than 50%, helping them to appear for over 26,000 new keywords across the UK and US.
Double traffic
We helped to double William Russell’s inbound traffic through 2024, reaching a high of 87,000 monthly users in the UK and US.
Global reach
We’ve helped William Russell boost their presence in key national markets, including Thailand, Vietnam, the Philippines and Indonesia.
Top-performing pages
Our destination guides have become some of William Russell’s top-performing pages, helping expats around the world to make informed choices on their health, finances and living arrangements.
