Brand Articulation
We help highly-regulated
businesses find their voice.
We help businesses dig deep to uncover what makes them unique. Then we use their human truth to create a compelling story that truly connects with their audience.
With Brand Articulation, you’ll be able to communicate authentically, directly targeting your audience. It’s your most valuable tool in building a strong brand presence, creating lasting connections, and driving organic growth.
Find your voice
How Brand
articulation
works
1/ Self-discovery.
Your story starts with you. Before writing anything down we’ll guide you through a process of self-discovery, helping uncover your brand’s core values. This step is crucial as it forms the foundation of your brand identity, giving you clarity and direction.
2/ Audience profiling.
Understanding your audience is key to successful branding. We help you identify your target audience, delving deep into their demographics, behaviours, and preferences. Then we uncover where to find them online and how to effectively capture their attention amidst the noise of the digital landscape.
3/ Unlock your story.
Every brand has a unique story waiting to be told. We specialise in unlocking and refining your brand’s narrative. By combining strategic language and storytelling techniques, we ensure that every piece of communication authentically reflects the real heart of who you are.
4/ Harness your brand voice.
Your brand’s voice is what sets you apart and creates a lasting impression. We work closely with you to develop and harness your brand voice, ensuring consistency across all platforms to help you speak directly to your audience in a way that resonates and builds lasting connections.
embracing your brand
Your brand documents
Brand values.
Your brand values document outlines the core values that your brand stands for. These are the guiding principles that help shape your business decisions, interactions with customers, and overall brand identity. This document is essential for maintaining consistency and authenticity in your brand’s messaging and actions.
Brand narrative.
This is the story of your brand told in a compelling and engaging way. It encapsulates the journey, mission, and vision of your brand, creating an emotional connection with your audience. This document helps you communicate your brand’s unique identity and differentiation in the market, allowing you to resonate with customers on a deeper level.
Tone of Voice.
The tone of voice document sets out the style, personality, and manner in which your brand communicates with its audience. It defines the language, vocabulary, and overall tone used in your brand’s content and messaging across various platforms. This document ensures consistency in communication and helps create a cohesive brand experience for your audience.
Organic growth.
Cost effective.
Tried and tested.
tangible results.
What makes us different
Why trust scon with your brand?
We specialise in crafting succinct brand narratives for highly regulated businesses, whether you need to transform your website, or learn where to reach a niche audience, we ensure that your brand message resonates with the right people, driving engagement and loyalty.
Our team’s combined expertise spans over 20 years, giving us a comprehensive understanding of what it takes to build and elevate a brand in today’s competitive landscape.